This article was written by a friend of mine, Dave Jackson. Dave is CEO of ImageLink and does an excellent job of explaining the basics of Hot Spots. Dave has graciously given his permission to include this article on my site. Please take advantage of Dave's expertise and call him in regards to WiFi!
WiFi HotSpot Setup Tips & Overview
Article by David Jackson, CEO ImageLink Networks
This article was prepared to help individuals understand the startup process of creating a
WiFi Internet environment WiFi zone for profit or offered free to your users. It is also
intended specifically for café style or small restaurant owners or “Do-it-yourselfers”.
WiFi HotSpot Setup Overview may be redistributed or published at anytime as long as it
remains in its original state.
© ImageLink Incorporated
WiFi HotSpot Setup Tips & Overview
IlinkWi-Fi.com
Congratulations! Most likely you’re reading this article via an interest or love of wireless
technology. Wireless Internet access or WiFi (wireless fidelity) technology, as you know
works no different than most other wireless signals.
Using a 2.4 GHZ signal frequency range, we are able to legally broadcast a public
broadband frequency that can be received by a WiFi enabled device. This device can be
in the form of a WiFi equipped laptop, PDA (personal digital assistant), or other.
Your goal as a café owner is to broadcast this signal for the benefit of your patrons. You
as the venue owner should decide whether to offer free or paid service to your customers.
While there are many free services available in cafés as this was written, the trend
appears to be sliding back to paid access services. This is in theory that venue owners are
realizing free WiFi service really does incur management expenses and possibly
attracting too many freeloaders. There are many articles written on this controversy
alone, you can read my thoughts on the subject here:
http://www.imagelinknetworks.com.blogspot.com
Assuming you have now decided which way to go (free vs. paid) for your venue, you will
find that setting up a WiFi HotSpot Zone is done in two parts.
Part One
Secure Your Broadband
Choose an ISP to secure your broadband connection. I recommend using a business DSL
(digital subscriber line) circuit for high speed access. It is important that your users have
an efficient & successful experience while in your venue. When your customers have a
delightful experience they will return. The goal is to make your café stick to your
customers and keep them coming back for more.
You should know, it is typically forbidden to resell or redistribute residential DSL or
Cable high speed Internet lines for commercial use. Even some business DSL ISP’s will
decline access for WiFi commercial redistribution. You must read the fine print in the
ISP’s TOU (Terms of Use) document before purchasing. ImageLink Networks has
specifically setup several providers across the United States for this purpose and can help
you obtain the correct broadband line for redistribution. In most circumstances, a DSL
line should be sufficient for a busy café or restaurant. Hotels, Motels, or MDU’s (multifamily
dwelling units) will need a much wider broadband pipe to keep up with demand.
Understanding how much broadband access you require, type of usage, speed
availability, and plan pricing is best handled by specialists from our broadband network.
It is quite easy to find business broadband pricing and provider availability by taking
advantage of ImagelinkNetwork.com’s online price quote tool. All you need is the
installation phone number & address, and local loop pricing will instantly be found. Be
sure to check the box in step 2 of the process to select business broadband information.
A quote will be generated for you instantly, and then a broadband specialist will contact
you as a follow up. Be sure to discuss with this consultant your need for a broadband
provider to redistribute or resell your WiFi service.
It is very important for you to make sure the providers TOU allows you to do this. If you
need assistance in finding the right provider, do not hesitate to contact us direct at
sales@ilinkwi-fi.com. We will need all the same information you provided for your
quote, including the installation phone number and business name.
Generally, business DSL Internet service ranges in price from $59.95 to $199.95
depending on your location in relationship to the local carrier loop. (access distribution
point)
Part Two
Managed WiFi Subscriber Gateway
Once your broadband has been activated or in the process to be
provisioned, you will focus your energy on setting up the WiFi
network.
This is accomplished via a managed subscriber gateway as
explained here: http://www.freehotspotgateway.com/index2.htm
You must understand the difference between an OPEN network and SECURED network.
Simple Definitions:
OPEN WiFi Network – An open unprotected or unlocked wireless web access
experience. This network allows any roaming person to surf through your computer
network Ip’s without any way to track, monitor, or eliminate their presence.
SECURED WiFi Network – Is a controlled, monitored, managed, authenticated wireless
web access network. Prior to access, a user must log in with a unique IP and be
authenticated through protected radius backend servers. These servers control and
monitor rogue spammers, illegal activity, and other problems such as under age Internet
surfers looking for porn or using your network to download illegal copyrighted music.
So therefore, one of the main purposes of our secured PWLAN (public wireless local area
network) is to protect your liability even if you want to give access away. Each end user
is authenticated upon connection that allows for account deactivation if found to be
conducting illegal or unethical activity from your venue. You could be held liable for
their actions if you offer an OPEN wireless network. If you do nothing we recommend in
this report, please understand the difference and why you should have a securely
managed network. To find more information about this subject, check our web log:
http://www.imagelinknetworks.com.blogspot.com or search the Internet for horror stories
of this kind. Your ISP can instantly and WILL shut you down without notice, and place
your venue in a black list for DSL service. This also does not take into account dealing
with local authorities.
The Do-it-yourself WiFi Kit
as advertised on http://www.freehotspotgateway.com/index2.htm includes what you
should choose for a gateway:
Secure AAA Radius Server end user authentication
24/7 Abuse monitoring
Listing in national database with JiWire and Wifi Zone for increased customers
End user connection support
Server located in major data center with back up resources for stability
24/7 system health monitoring
Notification system for ISP connection outages
Email notification for warnings and errors.
Venue phone tech support
Security system prevents unauthorized tampering of the computer and operating system,
and restores the system into a default state on each end user logout
Integrated to support PDA, laptop, or any wireless device
Co-branded portal and landing pages configured, managed and monitored for each venue
Real-time and historical reporting on subscribers, bandwidth usage, and location
demographics.
1 Free Internet surf access account
End user - client VPN tunneling support for secure office connections
Carrier class gateway using 802.11g wireless system
Complete End User billing subscription service, no merchant account needed
Easy Plug-n-Play setup instructions
All your customer's need is a WiFi enabled laptop, PDA, device to connect
Bottom-line, what all this really means: ImageLink Networks takes care of all the
backend end user registration accounting so you can concentrate on marketing your WiFi
service. Although never seen, the other end of your service is the authentication and
monitoring of your zone done by AAA radius servers. Technicians have full access to the subscriber gateway should a problem be detected.
Once you have filled out the forms to order the subscriber gateway. It will arrive preconfigured
to your location; the venue will be listed in national WiFi Alliance databases,
while marketing table cards, signage, and simple install instructions will be found in the
box. The iLinkWi-Fi system described above is literally Plug-n-Play. All you do is plug it
into your DSL modem, power it with AC cord provided, and wait for it to authenticate
itself with the backend servers. This process usually takes just minutes…
The gateway itself will provide wireless Internet up to 50,000 sq ft of unobstructed view.
Obstacles in the way of your antenna line of sight may require more complicated setups.
However, there are many, many ways to work around obstacles like walls, trees, etc. If
you run into a weak signal, don’t get discouraged.
One of the easiest ways to eliminate this problem is to broadcast a stronger signal that
will pass through or around these objects. Though it will add to your setup cost,
ImageLink Networks can set you up with custom made amplifiers and antenna packages,
as well as provide a virtual WiFi layout for complicated designs.
Getting the signal strong enough to the WiFi device is the goal and battle that you are
trying to win. However, broadcasting the signal is only half of it. Receiving and
connecting the fidelity loop back to the gateway is also just as important. You will find
that when working in more complicated setups, users with a higher gain wireless antenna
device will certainly be able to work at greater distances than devices with lower gain.
This is true even though you are broadcasting the same powerful signal. In most cafés, or
relatively confined waiting areas where WiFi HotSpots are setup up, this is never a
problem since the end user is close to the antenna or broadcasting device.
Should you find yourself in a complicated venue setup, it is best to consult the experts for
help. You can find them at http://www.iLinkWi-Fi.com
Once you have installed your broadband and subscriber gateway, of course your next
logical move is to focus on marketing your new WiFi HotSpot. We have found that word
of mouth works best. Be sure to consider all types of media and giveaways to promote
WiFi. Examples might be… Get a free soda with a paid hour of Internet or Get a 30
minutes free WiFi with a paid daily meal special.
When entering your venue with a WiFi enabled device, end users will simply turn on
their device, click on their Internet Explorer or Internet browser software and
automatically they will be presented with your semi-customizable log in and sales page.
They cannot do anything else with your secured WiFi network, until they pay or buy a
SurfCode from you. This allows for full control of the PWLAN. Once the end user has a
valid account or SurfCode, they are free to surf the net, play games, connect to the
office, send email, etc.
Since the venue gets 70% of the revenue from your paid WiFi network, all accounting
and reporting is done monthly by ImageLink Networks. Gross sales will be calculated
and you will be sent a check for the gross amount less Imagelink’s 30% share for end
user support and credit card processing fees. This system keeps you hands off from the
tedious end user accounts. And best of all, you set your own prices!
ImageLink Networks is a division of ImageLink Incorporated, a Maryland based telecom
& broadband and wireless access specialists. To find out more of our telecom services
please surf to any of our web properties:
www.iLinkWi-Fi.com
www.ImagelinkNetworks.com
www.imagelink.us
www.FreeHotspotGateway.com
www.CompareDSLProviders.net
© ImageLink Incorporated